e-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online
Posted by: MarketerDude / Category: Internet Marketing Products
- ISBN13: 9780814414620
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Whether you’re operating an online business or are looking to expand the Internet presence of your brick-and-mortar company, you’ll need surefire marketing techniques if you want to keep your customer base growing and make the kind of money you deserve. This title is featuring inspiring and instructive success stories, as well as easy-to-implement, step-by-step methods. Packed with simple money-making secrets for Web 2.0, this book provides powerful e-marketing stra… More >>
e-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online
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February 28th, 2010 at 16:37
Nothing special here. Seemed like just a rehash of material so many have written about regarding Internet Marketing (IM) in current times. The book is fairly well written, it’s full length, and includes the following eight chapters:
1. 21st century marketing: How the rules have changed
2. Email: Your #1 sales opportunity
3. Social media marketing success strategies
4. Attracting customers with blogs and microblogs
5. New online PR & promotion tools
6. Profiting from online broadcasting
7. PPC keyword & affiliate program ad strategies
8. Your winning online marketing strategy
I don’t think we needed to hear about PR, SEO, email publishing strategies, PPC, or affiliate program advertising. For the most part these things are not really effective, worth much, or something to talk about when trying to be helpful to a reader who wants to become adept at IM. IM is all about building an online presence or platform for its creator. It’s all about building credibility and being recognized as an authority. These things I just mentioned don’t do much for that.
If you want to become savvy with IM, then focus on writing ebooks, books, and articles to build credibility and have something to sell. Focus on building a simple but good Web site as your online headquarters. And use blogs and microblogs to to let people (& the search engines) know about your Web site (headquarters), ebooks, books, articles, programs, seminars, and workshops. It takes time to write. It takes time to build Web sites and post your articles and blog entries. But this is what IM is all about. And much of this is covered in the instant book. 4 stars!
PS. If you are looking for two really good books on this topic, then I highly recommend you take a look at The Social Media Bible: Tactics, Tools, and Strategies for Business Success, and Social Media Marketing: An Hour a Day.
Rating: 4 / 5
February 28th, 2010 at 16:38
060209: I flew through this book learning different ways to market on the internet but once I signed up for his free newsletter I noticed that within 24 hours I had a 100% increase in email (that is named after a potted meat) sitting in my email box.
The book is still worth the read!
060509: I received an email from the author assuring me any increase in email (that is named after a potted meat) was an unfortunate coincidence and thanking me for his review.
So I stand by my review of the book but take back the comment on increase in email (that is named after a potted meat)!
Rating: 3 / 5
February 28th, 2010 at 17:11
this book is not as accessable as his first book it’s denser and dryer. not at all an easy read. i do suggest his first book-”internet riches” it’s both informative and helpful and well worth the money.
Rating: 2 / 5
February 28th, 2010 at 19:55
The Internet is a gold mine. Those who know how to stake their cyberclaims can make huge fortunes. However, scoring on the Internet takes knowledge and skill. You have to understand the baffling, ever-changing world of cyberspace to prosper there. That’s where e-commerce expert Scott Fox can help. In his book, Fox breaks down Internet entrepreneurship into basic chunks. In clear language, he explains how companies and individuals can use the Internet to market their products and services. Although Fox’s leap onto the social-media bandwagon is too tardy to be original, getAbstract believes marketing professionals and small-business owners who are lost in cyberspace can pick up some useful e-business tips in his smart how-to guide. Caveat emptor: This book can give you a real boost if you’re looking for novel ways to make money during these difficult economic times. However, the author uses this work to promote his other e-services.
Rating: 4 / 5
February 28th, 2010 at 21:59
How easy is to make millions on the Internet? Scott Fox did it, as did many others before him.
Scott clearly details how anyone can make money online. While he stops short of saying that you can make millions, the premise is there. Scott is very encouraging. It’s like having your own one-man cheering squad.
Scott goes through the following online marketing strategies:
- social networking sites, e.g. LinkedIn and Facebook
- viral marketing
- blogs, rss feeds and email
- online video, podcasts and webinars
- free press coverage
- free promotional opportunities.
For each strategy, Scott provides a:
-clear explanation
-why you need to use it
-examples of successful companies that have used it
-actionable steps you can take right now to implement.
This is a book about how to get your content and product/service noticed online. Scott doesn’t emphasize that you need great content and/or a great product, which is critical to being successful. It would have been helpful to have tactics for creating great content and products. Scott does talk about listening to your customers, which is one step towards creating something great.
It would also have been helpful to learn about companies that tried these tactics and were unsuccessful. We can learn a lot from failures.
I would also say that he talks about tactics, not strategy. The topics covered in this book are an absolute must for anyone wanting to be successful at an online business, but they are tactics, not strategy.
Overall, I thought this book was a good read and a very helpful guide for anyone wanting to understand what steps you need to take in order to make money online.
Rating: 4 / 5