- ISBN13: 9780470190876
- Condition: USED – VERY GOOD
- Notes:
Product Description
E-mail seems like a terrific marketing tool — until you think about all that spam clogging up your own inbox. But of course YOUR message isn’t spam. So how do you use e-mail to market without becoming a spammer? Done properly, e-mail marketing is highly effective. E-Mail Marketing For Dummies can help you send your message to the inboxes of the world while observing professional standards, improving your deliverability, and executing your e-mail marketing… More >>
Tags: Deliverability, Dummies, E Mail Marketing, Effective Marketing, Email, Email Marketing, Inbox, Mail Email, Marketing, Marketing Email, Marketing Help, Marketing Tool, Product Description, Professional Standards, Spam, Spammer
March 8th, 2010 at 06:10
If you are a fan of the Dummy books like I am you will not be disappointed with this one.
*great facts and details
*also get theory which is critical to reapply to your situation
*great resources included in this
I love that they sometimes give you to much information and over simplify things. This makes it even easier to learn becasue everything may not be new.
Rating: 5 / 5
March 8th, 2010 at 09:05
John Arnold always delivers hands on, practical advice for the small biz owner – this book is excellent, just as expected!
Rating: 5 / 5
March 8th, 2010 at 11:48
I’m new to this form of marketing and it gave me not only a great introduction to this form of marketing, but also provides examples to go by. This book gives you the outline, the rest is up to your imagination and creativity.
Rating: 5 / 5
March 8th, 2010 at 14:29
I thought the book was informative, practical, and concise. It had many good features, but its best feature is its ability to explain how to create an email campaign based on your business’ objectives and get great results. I thought John Arnold did a great job in writing this book.
Rating: 5 / 5
March 8th, 2010 at 15:06
No matter where you are in the email marketing learning curve this book will serve you well.
Novices will like its detail and step by step approach that will quickly get them on the right path and avoid many expensive and frustrating pitfalls.
Veterans will benefit by UN-learning many of the myths about email marketing that experience shows is counter-productive as well as learn important recent changes that have taken place in email marketing.
Both groups will find this book well indexed for quick look-ups and problem solving long after their inital read. If you have only the time and/or money for one email marketing book — THIS is the one to get.
Rating: 5 / 5