10
Mar
Twitter Marketing: An Hour a Day
Posted by: MarketerDude / Category: Internet Marketing Products
- ISBN13: 9780470562260
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
The complete guide to a successful Twitter marketing campaign Twitter is a microblogging service that’s changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy. Expert author Hollis Thomases acquaints you with the Twitterverse, it… More >>
Twitter Marketing: An Hour a Day
Tags: Advertisers, Brand Managers, Business Owners, Hollis Thomases, Hour, Marketers, Marketing, Marketing Campaign, Pr Professionals, Product Description, Remainder Mark, Strategy Expert, Twitter
March 10th, 2010 at 16:24
I read this hoping to find new and useful information about marketing on Twitter. I’ve had an account a long time and used it considerably. I know the many facets of Twitter and am far beyond the basics. So I found little of use in this book because it is basic.
It does, however, go into such things as syndicating your twitter content, which is useful. For the person just starting to think about marketing on Twitter, this is an excellent book. I personally have found Twitter pretty useless as far as marketing is concerned. Moreover, one can make himself too available on Twitter, which is why limiting your time on it is an excellent idea.
There are, however, many useful functions of Twitter regarding your business. To that end, I recommend you read this new book.
- Susanna K. Hutcheson
Rating: 4 / 5
March 10th, 2010 at 19:05
These days it seems having a Twitter account is becoming just as important for brands as having a website. With a current estimate of 25 million users, Twitter’s rapid ascent to the forefront of Web 2.0 can no longer be ignored.
As a marketing professional for over 20 years, I have witnessed the exciting evolution of social media–especially over the past several years–and understand it to be a powerful communication medium, the potential of which we are still unlocking. I know how valuable social media is as an integral part of one’s overall marketing strategy, and Twitter, along with careful planning and execution deserves a rightful place in your plan. If you’re just getting up to speed with Twitter but haven’t quite gotten your feet wet, or if your company’s hasty foray into Twitter isn’t quite yielding the results you expected, then this is the book for you.
Although Hollis Thomases is well-known name in the online marketing industry, her tone in this book is casual and engaging. Like a friendly traveling companion on your journey into the Twitterverse, she introduces you to Twitter through vital statistics, conventions, and helpful anecdotes. Later on, as your comfort level rises, she’ll show you how to leverage this powerful tool as a marketing platform, covering everything from establishing your brand’s profile to defining metrics and setting actionable goals. Like other books in the Hour a Day series, Twitter Marketing is meticulously organized, presented in a step-by-step manner that makes it easy for beginners as well as experienced Twitter users to follow along and benefit from. Although there is a TON of information packed into this book, it’s interspersed with helpful tips, screenshots, charts, visuals, and lists that provide context and interest. I especially enjoyed the real-world examples and case studies, having learned a great deal from other company’s experiences.
As a communications platform, I believe Twitter, though revolutionary, is still in its infancy. As marketers, most of us still have a lot to learn when it comes to fully utilizing its capabilities. Brands are finding new and innovative ways to use Twitter every day. If you desire to be among these Twitter superstars, Twitter Marketing: An Hour a Day will undoubtedly help you find your way.
Rating: 5 / 5
March 10th, 2010 at 20:19
I am not a marketing person per se, but as a business executive I have to appreciate any resource that helps me get my arms wrapped around a new technology and how it can be leveraged to improve my results. I have been a Twitter user for nearly two years, but my use is limited mostly to personal networking, following news in my industry, and staying connected with my home city while I travel extensively on business.
The beauty of Twitter is its simplicity, which allows it to be molded in many ways by the user and third-party API communities. It is evolving rapidly as a marketing tool and it’s time that my company (and many others) take advantage of this; always better to be a pioneer than a follower. I’ve found no better guide and reference for this than this book. Hollis Thomases, a web marketing pioneer in her own right, breaks Twitter marketing down into easy-to-digest pieces, lays out a straightforward plan for implementation, and provides at the same time a significant reference for advanced use of Twitter specifically and social media in general.
The book starts with the question that is first on people’s lips – “just what is Twitter?” – and explains it much better than I’ve ever been able to, weaving in its history, features, emerging culture, and who is using it (and for what). Once the fundamentals are disposed with, she moves quickly into a weekly plan to get your organization up and running on the Twitter platform. This is accomplished with an engaging voice, plenty of case studies, and examples appropriate to any kind of enterprise. She includes a lot of discussion on third party applications and tools which are really the heart of Twitter’s power and without which this would be just another novel web application. Ultimately, she gets into the meat of what we’re here for: building your brand, promoting your product or service, measuring results, and avoiding the pitfalls that can accompany any marketing tool.
This book will be ideal for those just starting to explore this tool as well as the seasoned social media professional – and for those, like me, not directly responsible for marketing but required (and eager) to understand and realize its strategic value. As a combination of how-to simplicity and valuable reference, this volume can’t be beat, and I wholeheartedly recommend it.
Rating: 5 / 5
March 10th, 2010 at 21:48
Twitter. Often mocked. Easily misunderstood. Rarely taken advantage of.
With so many Twitter “experts,” “coaches,” and “gurus;” it’s refreshing and helpful to get practical how-to advice from someone who has clearly guided others to achieve real business results from Twitter and, as importantly, practices it herself. I’ve been using Twitter for the last two years and have been able to create business opportunities and sales from my efforts. Despite my knowledge of Twitter, I easily unlocked new applications and methods to further improve my results. I’ve also begun sharing it with members of my team who are true “newbies” and they appreciate the easy to understand, easy to implement ideas included in the book. All levels of Twitter users will benefit from having this book on their shelf.
Rating: 5 / 5
March 10th, 2010 at 22:57
Anyone can teach you how to tweet, and there are countless “how to” books on Twitter that do just that. But Hollis goes beyond the basics to map out a clear and actionable plan of attack for people who want to explore Twitter as a marketing tool and business growth engine. I’m an avid tweeter (@simasays) and friends and clients are always asking me to “teach” them the ins and outs of Twitter. What I have found is that folks just need a bit of hand-holding to wrap their head around the possibilities, approval to tinker, and a step by step guide to put a toe in the water. Twitter Marketing An Hour A Day does exactly that. There are plenty of case studies, best practices and resources throughout this book that were new even to me and I find myself flipping through it again and again to reference tools and tips from my fellow tweeps. If you’re considering Twitter as part of your marketing mix, start here – you won’t be disappointed.
Rating: 5 / 5